"Psychology is key to selling in today's real estate market"
Is
a post on the Psychology Today site saying listen to Broker Bryant Tutas and use "Range Pricing." Range Pricing is sometimes called VRM for Value Range Marketing? Tutas uses Range Pricing and has written about Range Pricing numerous times on ActiveRain a real estate network.
On the Psychology Today blog called Priceless I found home pricing advice from physicist and author William Poundstone.
I found the Psychology Today blog post via Google searching for news with the word Zestimates when I wrote the post "Appraisal Institute says Zestimates suck." Darn it all, I blew it! Bad title. Steve Shatsky a Dallas Texas short sale specialist commented my title shoulda been "Zestimates Zuck." How depressing a missed title opportunity! But enough about me... when I came out of the depression I slipped into over my poor blog title, I went searching Google for news on Zillow's Zesitmates, an AVM (Automated Valuation Model) the Appraisal Institute recently said Zestimates are inaccurate (the Appraisal Institute are too polite and educated to say Zestimates suck or even that they zuck. They said Zillow's Zestimates are inaccurate. Or were. Is the Appraisal Institute dealing with today... Zillow says no, that the study is about the past.
Isn't it all....
"Psychology is key to selling in today's real estate market"
Perhaps Zestimates are NOT always high, Poundstone's piece on pricing popped up for my Zestimate search because he uses the Zestimate of an LA home...
" For what it's worth, Zillow's "Zestimate" for the place is only $2,090,500. "
Only $2,090,500... Poundstone says that like that price on the house would be a steal and maybe it is. That is so removed from Columbus Ohio.
"Psychology is key to selling in today's real estate market"
Who knew Psychology Today had blogs, much less blogs that offer pricing strategy for home sellers amid the Therapist Finder and all the anti depressant ads... but there it is:
Home Won't Sell? Try Two Prices Instead of One the post by William Poundstone a physicist and author says:
"There may be a smart psychological tactic for anxious home sellers: List a house with two prices. In Australia, it's been the custom for sellers to do that, giving a minimum and a maximum asking price."
Is author Poundstone recommending your homes Zillow Zesitmate for the high end on your home? The Appraisal Institute says Zestimates are inaccurate I don't know if anyone in the Columbus Board of REALTORS® does Value Range Marketing now... I think Prudential did at one time but that was long ago. In Value Range Marketing in the Columbus Board of REALTORS® MLS would the high price be the Zestimate? Would the low price be the findable price in the MLS? "Psychology is key to selling in today's real estate market" is the subtitle of Poundstones piece on pricing homes.
Central Ohio home price - recent posts Columbus OH real estate
Columbus home market continues to improve
Is the Central Ohio real estate market a sellers market or a buyer market?
Central Ohio home prices by school district
A very similar article was posted on ColumbusBestBlog.com another blog I write Psychology Today offers home pricing strategies
Image credit - Freud toys... from onefromrom Flickr photostream shared with a Creative Commons License that allows commercial use. http://www.flickr.com/photos/onefromrome/ / CC BY 2.0
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