This is a Re-Blog of an article from New Jersey real estate agent and blogger Andrea Kappre.
If your neighbor is on the market can you find your Central Ohio neighborhood on the Internet? Does their listing "pop up" in the search engines when you search for your neighborhood or subdivision? Not on Realtor.com or their broker's site but on Google, Bing or Yahoo.com not searching their address but searching for your neighborhood or subdivision. Does your neighborhood or the homes for sale in your neighborhood pop up?
Google is the one that matters now. In the future perhaps another will. Maybe something new and exciting we don't even know about now!
As a seller if you could not find your home, how can a buyer? Don't be looking for Andrea Kappre to show up for your neighborhood, she's in New Jersey... read Andrea's article and think about it. Do I show up for your neighborhood? Does another Central Ohio real estate blogger show up for your neighborhood? Or an agent who has used other social media sites to let buyers know about the neighborhood? I will write more about that later. Read Andrea's article. Thanks Andrea for allowing the Re-Blog!
This is not meant to solicit properties currently listed. Don't see your neighborhood via Google? Listed? Get your agent to blog / use social media to make your home visible to home buyers. They'll thank you someday.
Why Your Listing Agent Should Be A Blogger
Question: What do most people do these days when they want more information?
Answer: They GOOGLE IT!
And your home and its "findability" on the Internet is no different.
Over 80% of home buyers start their home search on the internet. Therefore to list your home for sale with a Realtor who is NOT all over the Internet and, most importantly, blogging, is like plucking dozens of eyeballs out! Ok, that sounds silly. But eyes are what you need. As a seller, VIEWS (virtual or literal) are what you need.
What might home buyers type in when they are searching? Well any good Realtor will know that they can use tools created by Google to find the most common search terms, such as: Homes for sale in (Your Town), First time home buyer in (Your County), Homes for Sale on Main Street, (Your Town), Information about Amherst Farms (or any other development) ... and so on.
Therefore it is important that your Realtor, your neighborhood, your town, and your home for sale, can be found on the first page of Google or any other search engine. This is accomplished by having a Realtor that is Internet savvy and is a blogger. Blogging "ranks" high when someone performs an Internet word search like on Google. The most amazingly beautiful, high tech super-duper custom webpage for your home for sale doesn't mean SQUAT if home buyers do not find it when they are searching the Internet.
Let's wrap this up with a little test ...
Search for these various terms and see if "Andrea Kappre" shows up anywhere ...
"Homes for Sale in Amherst Farms, Mickleton" - "Realtor in Gloucester County"
These are just two examples ... a narrower search such as your street or your development will likely place you in the top 2 or 3 results on Google.
Now Imagine YOUR HOME is the first one a buyer sees when searching on Google!!!
To list with a non-blogger - that is listing suicide!
Andrea Kappre is a Realtor in New Jersey, helping buyers and sellers to successfully accomplish their real estate goals. For your own customized MLS search of homes for sale in Gloucester, Salem or Camden County or other South Jersey areas, Click the Search the MLS link below or call or e-mail Andrea Kappre now. You can visit Andrea on the web at www.AndreaKappre.com
Contact Andrea Kappre at 856-419-3560 or AndreaKappre@yahoo.com
This post provided by Maureen McCabe HER Realtors*
Contact Maureen McCabe of HER Realtors* - 614.388.8249
email: MaureenatMaureenMcCabe.com at = @
*Real Living HER
Information is deemed to be accurate but should be verified to your satisfaction. Information provided herein is supplied by several sources and is subject to change without notice. Opinions expressed are solely those of Maureen McCabe.